As an ex-graphic designer, I find hard-copy printed material very stressful, especially when designing things for yourself. It's one of the things I love about the web, it's always liquid (the ink never dries), so you can always go back and fix and refine details, but with print, once it's signed off that's it. It's on the press, to be printed X amount of times, over and over, mistakes and all! I had a few print bungles when I was a designer, can you tell...? : )
Thats said, I've been very excited about the printed material for the release campaign. The poster looks great, (thanks Marcus ! I'm sure I drove you a bit nuts, but I appreciate your fine work!)
. Also I'm very pleased that Madman printed the posters 'double sided', which means the colours and print will be more solid and saturated once in the light boxes. Geeky I know, but so much thought, time and effort goes into making these items, it's cool to know they will be presented as best they can be. I'm sure it makes an impact on the public even if it's on a subconscious level.
Along with the regular A5 flyers, we have also designed some beautiful 'limited edition' fold out poster/flyers, that should be in your favorite cinema, cafe, bookshop etc very soon...