I don't often post my commercial work here but I'm really happy with this latest spot I directed for the New Zealand Fire Service and M&C Saatchi Auckland late last year. 'Nightmares' is the first part of a follow up campaign to another spot I did for the NZ Fire Service this time last year. The original campaign was so successful the sale of smoke alarms went up by 2000%!
There are three other spots in the campaign that will be released over the next 12 months. Working on this campaign has been an absolute pleasure. The team at M&C Saatchi in Auckland and the guys from the Fire Service have been an absolute pleasure to work with.
Ata (below) who I cast in the campaign is a non-actor who we found via a contact within the fire service. I love his presence and his stillness on screen. He just has it. I loved working with him and I hope we can do something else together some day.
Interestingly, when Ata was a young boy his family house burnt down. He remember's being dragged from his bed and then standing outside watching his house burn to the ground. His father was badly burnt and scarred during the fire. Ata told me that many years later when his father died they said "...the fire also went with him.".