Occasionally in advertising on a project comes along that is really special. Over the past 8 months I directed a campaign for QANTAS focusing on two stories of loved ones being reunited via QANTAS's new 'Dreamliner'.
As the cast in the films are 'real people', from my point of view the whole campaign was about establishing authenticity, but still create a story that has a guaranteed emotional payoff.
The most important part of this process was the casting of the family and the young couple who feature in the films. This was perhaps the most intense casting I have been involved in as the 'cast' in the films are all non-actors and were the result of a casting call that took in all of Australia and alot of Europe. The search ultimately landed with the Charlton family in Fremantle, W.A and with Imogen and Michael based in London.
Below is a photo I took of Anna on the first day we met. Weirdly, Anna's Mum, Jackie who lives in England was the first person I interviewed on Skype at the beginning of a long week of intensive casting via Skype.
We were very lucky to discover Anna and her family. Such cool people whom I'm so glad to have met.
Imogen and Michael (below) had been living apart for almost a year. All of the surprises and reunions in the films were captured for real as they happened. Needless to say a lot of 'secrets' were juggled throughout production so as to keep actions and reactions fresh and the emotional responses behind moments real and unfiltered. The whole production was a little like shooting a documentary, but with a full crew and two cameras!
I loved shooting in both Perth and London. Both have such unique light and geography, providing a beautifully natural visual contrast between the two countries.
I was also super lucky to be working with two of my favorite cinematographers. Germain McMicking (above) and Sam Chiplin (below). Double the beauty!
My producer and friend Karen Sproul (below) celebrating her birthday while scouting London in the freezing cold.
I wish all commercial work was as enjoyable and emotionally satisfying as this was...!